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Little Rock, AR, 10/17/11 – DOTROCKS LLC, an Arkansas corporation, announced today it will begin the acquisition process of the specialized generic top-level domain name .ROCKS, based on the new generic Top Level Domain (gTLD) registration system.

While most current gTLDs such as .com, .net, .org, biz, focus on abbreviated business recognitions - and publicly stated plans for new gTLD registration appear to be supporting global brands, regions, communities and activities - .ROCKS offers a truly specialized term recognized world wide. 

DOTROCKS, LLC  will publicize the new gTLD offering in an upcoming ‘Every Person, Every Place, Every Possibility, ROCKS! ‘  campaign emphasizing the use of ‘ROCKS!’ status in daily conversation, along with the popular use of the word in existing domains.  A starter webpage will be offered with each .ROCKS name registration promoting the innovation of  a .ROCKS community.  A networking community with each web address owned and developed by the .ROCKS domain owner. 

Soon an exciting specialized gTLD will be a reality with the registration of .ROCKS.  For additional information follow the registration progress here at rocksnames.com,  join the .rocks Facebook group, and follow on Twitter @dotrocksllc.